Choosing the Right Strategy is the most important function of the CEO and Board.
It also provides the framework for the organisation to make decisions.
The most challenging aspect of leading a business is in navigating the inherently imperfect world of allocating limited resources internally whilst anticipating or responding to external threats and opportunities.
The ‘Right Strategy’ liberates the organisation from being merely ‘opportunistic’ to being able to evaluate and to take advantage of the ‘Right’ opportunities. Using a sailing analogy, it’s the difference between merely following the direction of the wind -versus charting a course to arrive at a destination.
You know customer perceptions of value are changing rapidly; what was a ground-breaking innovation yesterday is the new norm today. You know that new business models are up-ending industries; its far easier for agile start-ups to commence with an innovative business model than it is for established mid-size businesses to shift gear; the pull of Business as Usual is powerful.