Brent Hodgson

Leading take-outs from webinar

Another great Leading Conversations webinar with Marketing Strategist Brent Hodgson an expert in ensuring effective ROI on your marketing spend.

Note: *Apologies due to a tech glitch (challenge of the digital world) only the view of me is recorded which is a shame ‘cos Brent is a good looking guy as you can see from his picture – fortunately you can still hear his insights

Key highlights from Brents presentation:

• We have been thrust forward 10 years(?) into the digital marketing world.
• Consumers (whether B2C or B2B) are now far more accepting of digital interaction.
• The advantage of digital is the ability to zero and ‘hyper-target’ your audience with your message.
• To ‘cut-through’ your messages have to be ‘personally’ targeted at solving the specific problems of your customers.
• Use the data from your digital interactions to gather insights that enable you to test, measure and improve targeting or messaging.
• Today there are many tools to assist with data management..
• Look for the small tweaks to your marketing then test and measure.

Please engage with Brent via LinkedIn or his website.