Leading News

Strategy, Leadership, Marketing Automation

Only 1 in 11 companies achieve profitable, sustainable growth. While you don’t have to be the leader in scale to be the leader in your industry, you do need speed, frontline ownership of your strategy, an 'insurgent’s mission' and efficient execution. Having a leadership team who are capable of leading with these attributes is crucial.

Anthony Moss 12-Mar-2019 0 Comments


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Strategy 2019 - Your Advisory Board?

Without a corporate board governance model CEOs often struggle to find the right advice from the right people when the business really needs it. Establishing an Advisory Board can fill this knowledge gap, providing many of the benefits of a ‘corporate board’ without the elements that private business owners may see as ‘constraints.’

Anthony Moss 26-Nov-2018 0 Comments


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Too busy to think about strategy? Go offsite.

Imagine how your business, and the people within it, would be transformed if you made the time to take them away to think about opportunities and how to build on your strengths?

Anthony Moss 29-May-2017 0 Comments


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December Hibernation or 2017 Activation?

Perhaps it’s just me but this year end seems to be more hectic than the normal ‘urgency’ experienced in the pre-Christmas period?

It does seem that a lot of organisations are going into hibernation mode from the 16th onwards. So with that in mind rather than generate a deep tome I thought I’d share a couple of thoughts to stimulate your thinking during the inevitable reflective period of your forthcoming break

Antony Moss 11-Dec-2016 1 Comments


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Advisory Boards - Addressing the Unknown Unknowns

CEOs and owners of high-growth private businesses are limited by their resources, knowledge, imagination and capability to execute. We know what we know – we also have some sense of what we don’t know. The real challenge is we don’t know what we don’t know, or as Donald Rumsfeld articulated, there are “unknown unknowns.”

Anthony Moss 30-Sep-2016 0 Comments


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Expanding Horizons

There are many examples where successful businesses have failed to anticipate shifts in customer appetite. So it is essential for all organisations to develop methodologies that bring new ideas and perspectives into the collective knowledge of the business beyond incremental New Product Development initiatives.

Anthony Moss 28-Jul-2016 0 Comments


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Beware of ‘Marketing Myopia.’

Theodore Levitt coined this phrase “Marketing Myopia” in the last century – in short the principle is that companies miss opportunities by focusing purely on product sales as opposed to ‘meeting customer needs.' For example Lead Your Industry offers services to assist organisations to develop a new Strategic Plan using a specific methodology BUT we are actually in the business of transforming businesses through the development of an inspired vision.
It is the outcome from our service offering that our clients seek and hence we need to ensure our service suite continues to offer that outcome...

Anthony Moss 23-Sep-2015 0 Comments


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Gain ‘perspective’ with independent analysis

Effectively June 30 2014 – the Enterprise Connect program ended. Ausindustry has now confirmed the replacement program it’s called the Entrepreneurs Infrastructure Program

Anthony Moss 16-Jul-2015 0 Comments


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Developing ‘market insight’ – external research and analysis

Gaining ‘insight’ about the markets you operate in is an essential part of your strategic planning process.
You need to understand the trends that are obvious and those that are emerging in your market and what you can or can’t do to influence those trends.

Gathering external information is essential but this process is not about amassing masses of data – which can often lead to paralysed thinking - but about developing useful insights that your business can use to transform your distinctive capability.

Anthony Moss 06-May-2015 0 Comments


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The ‘right’ business strategy can transform your business...

Business owners know that markets, trends, business conditions are changing all the time.
Change can mean the development of new opportunities like new marketing platforms that enable one to one communication with customers and prospects (i.e. Social Media) - or change can be in the form threatening challenges i.e. new well resourced competitors; new substitutes for our products and services; a strong dollar bringing international pricing competition. We tend to me more conscious of the potential challenges (threats) to our business than we are of the opportunities.

Anthony Moss 09-Apr-2015 0 Comments


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